Apple Valley Mountain Village welcomes Smoky Mountain Outdoor Center (SMOC) as they announce their Grand Reopening scheduled for Friday, June 18th through Sunday, June 20th, 2021. Smoky Mountain Outdoor Center moved to its newer and larger Apple Valley Mountain Village location under new ownership and has been undergoing renovations and upgrades. Finally complete, on the first weekend of this summer, visitors will be invited to help celebrate with activities, adventure classes, special guests, live music, and specials throughout the Village!

SMOC also announces a new partnership with Smoky Mountain Guides, a skilled group of professional guides and educators offering numerous adventures and tours. “Partnering with SMG just made sense,” says SMOC owner Mark Oldham, “When we approached SMG about teaming up, they were instantly excited. We can’t wait to accommodate SMOC guests and Townsend visitors with great outdoor adventures like fly fishing, kayaking, guided hikes, backcountry adventures, and van tours to favorite mountain destinations. We have the apparel to make any adventure more enjoyable,” says Oldham, while noting that Smoky Mountain Guides has been featured in the Southern Weekend, Travel Channel, and the History Channel.

During the Grand Reopening celebration on Saturday, June 20th, visitors will be invited to enjoy free beginners fly fishing classes on the SMOC lawn where participants will learn to cast and practice for prizes. Also being offered on the 20th, a guided flat-water kayaking excursion will depart from the SMOC store, free guided nature and history hikes will be available, and demonstrations from local search and rescue teams on the SMOC porch. Also on the day’s itinerary are guest ranger Q&As from the National Park Service (NPS), and book signings from regionally-acclaimed authors. Activities will begin at 10am and end at 4pm. In addition to Saturday’s activities, SMG will be offering 20% off any future guided tours booked between Friday, June 18th and Sunday, June 20th, 2021.

Guests can also play Spin-the-Wheel for prizes and big discounts on featured brands including The North Face, Chaco, Keen, Howler Brothers, HydroFlask, ENO, Costa, Benchmade, and more.

In addition to the classes and specials at SMOC, guests can also enjoy Village wide discounts at the General Store, Apple Valley Cafe, and the Dancing Bean Coffee House.

The complete itinerary for the 20th will be posted on the SMOC website at www.smoctn.com and social media.

The Smoky Mountain Outdoor Center is location in the Apple Valley Mountain Village in Townsend, TN only 4 miles from the entrance to the Great Smoky Mountains National Park, giving it unique access to adventure opportunities in the Smokies. “We listen to our customers’ wants and needs at SMOC,” says Jon McMahon – manager at SMOC. “We want our customers to know they can ask questions, learn about the products we have here, plan an excursion, or simply pick up a forgotten outdoor essential while visiting and we are here to help them along the way. We hope they will come by and see us for the Grand Reopening, take a class, enjoy some free popcorn and goodies, spin the prize wheel, make some new friends and maybe go kayaking or fly fishing with SMG. No matter what, we just want them to enjoy the NEW Smoky Mountain Outdoor Center as much as we do!”