Author: jmuir

Dancing Bear Lodge Announces Bluegrass Concerts

Dancing Bear Lodge & Appalachian Bistro announces plans for two outdoor concert events this spring and summer. Concert attendees will enjoy live bluegrass music on Dancing Bear Lodge’s outdoor lawn while enjoying the beauty of the Great Smoky Mountains.

On Thursday, April 27th, celebrated American mandolinist and 3-time Grammy award-winner, Sam Bush, and his Band will perform on the outdoor stage at Dancing Bear. A member of the International Bluegrass Music Hall of Fame, Sam Bush’s progressive approach to bluegrass music earned him the title “Father of Newgrass.” The Travelin’ McCourys will jam on the Dancing Bear lawn on Thursday, July 6th. The Nashville-based bluegrass band includes impressive sounds from the group’s fiddle, mandolin, banjo, bass, and guitar.

Concert goers also have the option to purchase access to a pre-concert dinner prepared by Dancing Bear Appalachian Bistro’s culinary team. The Appalachian Harvest Meal will be served buffet style immediately prior to the concert, and will include a bounty of seasonal dishes.

Each concert is family friendly and open to the public with ticket purchase. All seating is general admission on the property’s lawn directly in front of the outdoor stage, providing an intimate concert experience where every seat is a good seat. Chairs will be provided to attendees; additional picnic blankets are welcome. No outside chairs, food or beverages permitted. On-site parking is available.

Ticket package options include:

  • Ticket Only – Doors open at 7PM. Parking will be available at the Apple Valley Mountain Village.
  • VIP Tickets – For VIP ticket holders, doors open at 6PM to enjoy the Appalachian Harvest Meal. VIP tickets also include on-property parking.
  • Cabin Guests – All Lodge guests staying on-site that night will enjoy concert access, dinner prepared by Executive Chef Jeff Carter and his culinary team.

Prices vary per ticket. For more information or to purchase tickets, please visit DancingBearLodge.com.

Diamondjack Opens New Location at Little Arrow Outdoor Resort

Diamondjack at Little Arrow, a new dining destination featuring approachable, southern novelties executed at a high level, is now open at Little Arrow Outdoor Resort in Townsend. The restaurant is open Wednesday through Saturday from 11 a.m. to 8 p.m.

Located at 118 Stables Drive in Townsend, Diamondjack at Little Arrow offers public dine-in and takeout options for guests with parking available at their respective sites or accommodation. Visitors not staying at the resort can park along Stables Drive. With a maximum capacity of 16 people, guests can expect an intimate and personalized dining experience.

Little Arrow, an idyllic resort nestled in the Great Smoky Mountains, is excited to partner with Diamondjack and offer a new amenity to its guests and the community. “Little Arrow is thrilled to partner with the sophisticated folks at Diamondjack by offering this new amenity and partnership for our guests and community to be able to enjoy,” said Cassie Halley, Little Arrow’s COO and CMO. “The future looks bright…and delicious! We’re just getting started and can’t wait to expand as we grow.”

Diamondjack is equally excited about the partnership with Little Arrow and the opportunity to become part of the Townsend community. Rachel Talley, the owner of Diamondjack said, “Diamondjack can’t wait to be a part of the Townsend community in the unique environment that Little Arrow provides.”

Grammy-Winning Infamous Stringdusters LIVE at Dancing Bear Lodge

Dancing Bear Lodge in Townsend, TN is excited to announce Grammy Award-Winning artists, The Infamous Stringdusters performing “Live on the Lawn” on Thursday, July 7th, 2022 @ 7:30 pm. This will be an intimate concert event, with only 500 tickets available. The show will open with the Sweet Lillies.

Dancing Bear Lodge boasts an outdoor event venue and has created the most intimate concert setting on the Peaceful Side of the Smokies. “We are excited to host a band as popular as the Stringdusters on our unique Lawn,” says Director of Operations Houston Oldham, “Our venue is one of the most incredible spaces in the Smokies. Guests will get to enjoy the show on an amphitheater style lawn, but with less than 500 people. You won’t get to see the Stringdusters like this again!”

The optional pre-show dinner will be an Appalachian BBQ theme, featuring house smoked baby back ribs, brisket, pulled pork, white BBQ chicken, and an array of Southern-style fixings. The meal will be prepared on site using fresh vegetables from the property gardens and locally sourced and in-house smoked meats and ingredients.

The Infamous Stringdusters will be debuting their 2022 Album release “Into The Fray” Inspired by self reflection and a strong sense of solidarity, the project documents the Grammy Award-winning group’s remarkable growth as instrumentalists as well as songwriters. Released on their own label, Americana Vibes, the collection also firmly establishes the band’s stature on the modern acoustic music landscape, where they’ve built a solid and enduring fan base among traditional and progressive audiences alike.

Tickets are currently available online at www.dancingbearlodge.com. For more information on the
concert and ticket options, please visit here.

Great Smoky Mountains Half Marathon and 5K returns to Townsend

Great Smoky Mountains Half Marathon and 5K

The Great Smoky Mountains Half Marathon and 5K returns to Townsend this year and will take place on September 10 and 11. Participants can race through trails with breathtaking views in an experience they will never forget, whether it be the 13.1 mile half marathon or the 5K “Fun Run.”

The Smokies are America’s most visited national park because of the peaceful areas, picturesque mountains, and wide range of plant and animal life. Runners will have the time of their lives experiencing this magnificent place.

Vacation Races, the organization hosting the event, selects some of the top places in the country for their races.

A race expo, with bib and packet pickup, will take place on Friday, September 10 at Talley Ho Inn located at 8314 TN-73 in Townsend, Tennessee from 10 a.m. until 5 p.m. Runners will receive a race shirt and are encouraged to bring a bag for vendor giveaways.

All parking will be located at the finish line at Talley Ho Inn with a shuttle to the start line at Heritage High School. The half marathon is set to start at 7 a.m. on Saturday, September 10.

Runners in the 13.1-mile half marathon will ascend over 700 feet and reach a maximum elevation of 1,156 feet. The beautiful views atone for the mostly uphill course.

The 5K “Fun Run” follows the Townsend Historical Trail. It will occur the evening before the half marathon on Friday, September 10 at 6:15 p.m. at Talley Ho Inn.

Those who are up for an extra challenge can enter the Black Bear Double which includes both the half marathon and 5K. These runners will receive additional double medals and one special swag item chosen at registration.

If runners complete the “club hikes” within 72 hours of finishing their race, they will receive a special medallion. These hikes include the Bunion Club, an eight-mile hike along Charlie’s Bunion Trail, or the LeConte Club, a more difficult 11-mile hike along Alum Cave Trail to Mount LeConte, the third-highest peak in the Smokies. A small pin can also be earned by completing the “Trifecta” that includes activities like visiting Cades Cove, Laurel Falls, and Clingman’s Dome. Details and rules for the clubs and trifecta can be found on the race website. 

The Townsend area offers many options for lodging, but places book quickly. McGhee Tyson Airport is only a 30-minute drive to Townsend and has on-site rental cars. For those traveling from home, there is access through several major highways.

The Blount Partnership Director of Tourism Kim Mitchell finds the convenient travel to the Smokies critical because runners come to the area from over 30 states.

“The Townsend area of the Smoky Mountains is serene and remote, yet it still has the necessary easy access and transportation,” said Mitchell. “We’re excited to host visitors for the race once again, and we hope they have an incredible time surrounded by nature in the one-of-a-kind national park while enjoying our diverse selection of restaurants and accommodations.”

For more information or to register for the Great Smoky Mountains Half Marathon and 5K, visit the race website at greatsmokymountainshalfmarathon.com.


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The Pistol Ultra Run

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Great Smoky Mountains Hot Air Balloon Festival Returns

On August 21, 2021, the Great Smoky Mountains Hot Air Balloon Festival will celebrate its fourth year with high expectations.

Professional balloonists will light up the Tennessee evening sky with an unforgettable glow. A spectrum of hope, happiness, and color will cast over the breathtaking Smoky Mountain sunset like never before. 

The 2021 event will return to the Townsend Visitors Center at 7906 E. Lamar Alexander Parkway from 4 p.m. to 10 p.m.

Everyone will find something to enjoy at this year’s festival. The event will feature food trucks and various local vendors, and kid-friendly activities like face painting and rock climbing. The night will end with a balloon glow from 8 to 9:30 p.m. With exciting new additions in 2021, attendees will be able to experience a variety of festivities. Live entertainment, local crafters, food trucks are just a few of the activities for guests to participate in. Tethered balloon rides will allow attendees to ride and bask in the picturesque scenery from the hot air balloons, weather permitting. Exclusive amenities and perks will be available to those who purchase a VIP package.

 “After a tough year for so many, and having to cancel in 2020, we have spent months making sure this event is our best one, yet,” said CEO of Oldham Hospitality Mark Oldham. “We are fortunate to be able to host this event against the backdrop of Townsend’s scenery, and appreciate everyone’s hard work in making the event possible.  The Great Smoky Mountain Hot Air Balloon Festival will create unforgettable memories and experiences for attendees for years to come.”

Since the event has grown to over 10,000- plus attendees, guests of this event are encouraged to book their stay in Blount County and the Townsend area in advance. For a list of accommodations, places to eat and things to do in Blount County, attendees can visit www.smokymountains.org/plan-your-trip.

Festival admission is $5.00, and parking will be available for purchase in advance at $25.00, or on-site the day of the event. Tethered rides are now available at $25.00 per rider weather permitting.

VIP packages are $150.00 per person. This includes festival parking, VIP shaded, premium tent seating, First Flight Tethered Rides, dinner by CJ’s Tacos, Beer and non-alcoholic beverage service, exclusive restrooms, and a commemorative festival t-shirt.

For more information on the Great Smoky Mountains Hot Air Balloon Festival, visit gsmballoonfest.com

Hops in the Hills craft beer fest gets a boost from MC student brewers

They’re currently stored in the cool confines of Dr. Nathan Duncan’s basement, but on Saturday, June 25, eight brews created by Maryville College students will be available for sampling by roughly 1,000 attendees of a craft beer festival.

The annual event, known as Hops in the Hills and held in downtown Maryville, is part of the City of Maryville’s annual Summer on Broadway extravaganza and will include over two dozen professional breweries — along with sample pours from Duncan’s “EXP200: Introduction to Brewing” course that the professor of chemistry launched in 2018.

“For this, we have about eight different beers we’re bringing, and almost all of them are student recipes,” said Duncan, who took the beer home with him during recent summer renovations to the College’s Sutton Science Center. “Two are my recipes, including the Irish red ale we brewed earlier this year for the Choir of Man show at the Clayton Center, and I brewed my brown ale this year for it as well. Those are the only two that aren’t student recipes.

“The rest are all from this class except for one, and it’s from an alumnus who took the class in 2020. In addition to students from this year’s class that are working as volunteers for Hops in the Hills, I have students that go back to the very first time we offered it in 2018 who are coming this year as well. A lot of Maryville College alumni will make up the volunteers for this event, and I’m really excited from the standpoint that a lot of them took the class before it was even a part of Hops in the Hills.

“To see how much this little class has grown as far as really becoming a part of our regional craft brew scene is exciting,” he added.

Duncan offers the course every spring and has room for roughly 20 to 24 students. It’s an upper-level class for students 21 and older that focuses on the brewing process, and because beer can be fermented under pressure and turned around in as little as two weeks depending on the style, there’s ample opportunity to try various creations and concoctions.

And some of them, he added, succeed beyond anyone’s expectations, including his own.

“The beer I’m most excited about is one that was created by Becca Roberson ’22 that’s supposed to be a beer that has all of the components or nuances of an Old Fashioned cocktail,” he said. “It’s a porter-style beer that’s aged with some oak, some bourbon, some cherry and also with some orange peel. It’s one she made early in the semester, and it tasted really good. Now that it’s been aging for a while, it should be even better. As soon as we tried it, I told everyone, ‘We’re saving this for Hops in the Hills.’”

In addition to Roberson’s creation — for which she’s designed its own logo — and Duncan’s ales, some of the other brewing class offerings for Hops in the Hills include an imperial stout and for those who find the overly hoppy flavor of stouts and ales off-putting, there’s the brew by alum Sawyer Cradit ’20: a “margarita beer,” according to Duncan.

“It’s kind of a sour wheat style, very low on the hops,” Duncan said. “With this, he was making a beer that used sour mash barley, a lot of wheat to give it kind of the haziness and a little bit of sweetness, and the hops that he used were a New Zealand variety that adds kind of a lime flavor to it.”

Hops in the Hills, Duncan added, is the latest in a busy schedule of events for which his students have brewed beer. (Because their brews are not sold, and the class operates as a homebrewing club, they’re not required to obtain a license to serve it.) In addition to the Blount County Alumni Association’s annual spring barbecue and the aforementioned Choir of Man performance, MC beer was recently served at the banquet celebrating the end of KT Days, and Duncan addressed the assembled alumni about the course, and its plans for the future.

“We have some things in the works that we hope will formalize this class, meaning that it will eventually be replaced with a four-hour class,” he said. “What we’re doing now would be considered the lab part of the class, while it will also include a lot more deep-dive lectures, and we’ve talked with several folks in the brewing industry in our region who are interested in partnering with us for on-site and external internships.”

It’s Camping Season: Places to Stay in the Peaceful Side of the Smokies

With cooler temperatures and the emergence of vibrant red and orange hues, fall is upon us, which means camping season is here. Bundle up! These are the top places to camp in the Peaceful Side of the Smokies.

Make it a family vacation.

Big Meadow Family Campground (RV only)

It’s no surprise the National Association of RV Parks and Campgrounds named this RV park its National Small Park of the Year in 2013 and 2019. They offer easy in, easy out pull-through campsites on concrete pads and patios, protected by 24/7 security. Their full hook up sites include water, sewer, major cable, Wi-Fi and 30/50 AMPs. And with a dog park, workout room, splash pad, basketball court and corn hole, there’s something for the whole family to enjoy.

Townsend Great Smokies KOA (RV, tent and cabin)

With recreational activities abounding, including an outdoor cinema, a playground, a basketball court, wagon rides, a pool, bike and tube rentals, tie-dyed t-shirts and more, Townsend Great Smokies KOA is a great family vacation destination. Rough it in a tent, park an RV and plug into 50 AMPs, or book a cabin. Deluxe cabins feature private bedroom(s), bathroom, patio with a grill, and full linens. You can even stay right on the Little River.

Little River Campground & RV (RV, tent and cabin)

Little River Campground is a great place to make memories with your family. Go tubing in the Little River, swim in the pool, or play in the game room. There are arts/crafts to do on Fridays, including souvenir t-shirt decorating, and there are hayrides on Saturdays. The campsite has 30/50 AMPs, Wi-Fi and Direct TV.

Go on an adventure.

Twin Valley B&B Horse Ranch (Cabin and primitive shelter)

If you’re down for an adventure, consider camping at Twin Valley B&B Horse Ranch. They offer horseback trail riding and miniature horse hiking, and you can swim and fish in a spring fed pond on your own time. Lodge in a fully furnished cabin, or backwoods “rough it” in a one-room, four-sided primitive shelter. To make things easy, they can even pick you up and drop you off at the airport.

Keep it simple.

Riverstone Campground (RV and tent)

Perhaps, you aren’t about the razzle dazzle of most campgrounds. Riverstone Campground offers a more rustic experience. It has shaded and riverfront campsites, which come with a fire pit a picnic table and a nearby bathhouse, It also has places to park your RV. Tent sites start as low as $25 a night, with discounts available for extended stay.

Keep it classy.

Little Arrow Outdoor Resort (RV, tent and cabin)

If you like glamping, you’ll like Little Arrow. You can bring your tent or RV, or you can stay in a heated platform tent, Airstream trailer, cabin or tiny home. The resort has a full calendar of activities for everyone in the family to enjoy, as well as a Spa, community garden, pool/hot tub, cabana, dog park, food truck area and gift shop.

Dancing Bear Lodge (Cabin)

If glamping is still too rustic for you, Dancing Bear Lodge provides the “in nature” experience, without the hassle. Dancing Bear is a full-service Lodge with hotel-like amenities, like daily housekeeping and complimentary snacks. Their cabins and cottages have access to two miles of hiking trails, so you’ll never be too far away from outdoor exploration.

Stay on the Little River.

Mountaineer Campground (RV, tent and cabin)

If you’re looking for the full Smokies experience, Mountaineer Campground is just a half mile from the entrance to the national park. There are a variety of sites to choose from, including ones right on the trout stocked river, with 30/50 amp service. If glamping’s more your speed, there are also cabins with kitchen and bath. In your downtime, enjoy the wildlife photo gallery, playground, pool, pavilion, cable TV and Wi-Fi.

Whispering River Resort (RV, tent and cabin)

Whispering River Resort has more direct river access than any other resort or campground in the area—and it’s yours to enjoy. Go kayaking, enjoy the swimming beach or simply walk the trails. Then, kick back at the bonfire area or pool. Tent and 30/50 AMP RV sites, as well as cabins, are available. There’s even a meeting room and an event center.

Lazy Daze Campground & Motel (RV, tent and cabin)

This family-owned and operated campground has a mix of cabins and campsites—including ones right on the river. Take a splash in the pool, or let your kids get their wiggles out on the playground. Wind down with complementary cable and Wi-Fi. With 24/7 laundry, bathhouses and 30/50 AMPs, this Lazy Daze has all the essentials.

For some fun camping ideas, check out the blog posts below:

Visit Cades Cove

Gourmet S’more Ideas

Kim Mitchell named Women in Tennessee Tourism & Hospitality Leader of the Year

Kim Mitchell named Women in TN Tourism & Hospitality Leader of the Year

The Blount Partnership announced today that Director of Tourism Kim Mitchell was named “Women in TN Tourism & Hospitality Leader of the Year” by HospitalityTN. The award was given during the Stars of the Industry Gala at the Governor’s Conference on September 16, 2021, in Murfreesboro, Tennessee. Mitchell has served as the director of tourism for the Blount Partnership and the Smoky Mountain Tourism Development Authority since 2014.

Kim Mitchell named Women in TN Tourism & Hospitality Leader of the Year

The “Women in TN Tourism & Hospitality Leader of the Year” award distinguishes a female professional leader in the hospitality industry. The recipient is a role model with noteworthy accomplishments, leadership roles, and volunteer positions.

HospitalityTN is a not-for-profit trade association that represents the hospitality and tourism industry in Tennessee. It highlights lodging and dining establishments in the state, as well as other businesses involved in the industry. The organization plays a role in benefitting the businesses by protecting their interests and managing issues brought on by the political, legislative, regulatory, and economic forces that impact the industry.

For the past 32 years, HospitalityTN has recognized outstanding employees and organizations through their Stars of the Industry Awards Program.

Mitchell received a degree in hotel and restaurant management with a minor in marketing at the University of Tennessee, Knoxville.

She began her career in the hospitality industry at the Knoxville Airport Hilton and later served at The Garden Inn in Oak Ridge followed by the McNabb Center.

Through her work with the Blount Partnership and SMTDA, Mitchell has contributed to increasing travel and tourism through marketing strategy and execution. She excels in garnering local, regional, and national media attention.

During the pandemic, Mitchell took initiative to ensure safety measures were met when promoting outdoor activities. The #CloserToHome campaign was launched to promote hyperlocal tourism and encourage day trips and shorter vacation stays in “your own backyard.”

Mitchell is a leader in many organizations. She serves on the board of directors at Townsend-Cades Cove Business Alliance, Maryville Downtown Association, and Knoxville-Smoky Mountains Greenway Trails. In addition, she holds leadership positions with Tennessee Main Streets – Downtown Maryville, Middle Tennessee Tourism Council, and the Tennessee Whiskey Trail.

“We’re proud of Kim’s hard work, leadership, and her expertise in hospitality, marketing, and event management,” said Blount Partnership President Bryan Daniels. “She possesses a passion and enthusiasm for Tennessee and Blount County. We congratulate her on her many accolades and dedication to raising the bar and ensuring Blount County is a top destination for travel. We are proud to have our very own Kim Mitchell named “Women in TN Tourism & Hospitality Leader of the Year”.”


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Park sets visitation record with 14.1 million visits in 2021

Blount County Tourism Ranks 8th in State in Economic Impact

Little River Run 5K set for November 13 at Townsend Abbey

Townsend Abbey, home of the Little River Run 5K.

Keep Blount Beautiful (KBB) and Little River Watershed Association (LRWA) are partnering for the 3rd Annual Little River Run 5K, set for 11 am on Saturday, November 13th at the Townsend Abbey in Townsend, TN. The Little River Run 5K represents a joint effort through which both organizations encourage participants to enjoy the beauty of Blount County, engage with their community, and help spread the message of environmental stewardship. Further, all proceeds from the run will support the many free events, programs, and educational initiatives offered by KBB and LRWA that advocate for an environmentally healthy Blount County.

Registration for the Little River Run 5K is now open for both in-person and virtual runners. For more information and to sign up, search “Little River Run 5K” at RunSignUp.com. Early-bird registration ends October 1st.

The Little River Run 5K is a chip-timed event. Participants of all ages and skill levels are welcome. After the run, participants can stay at the Townsend Abbey for food, drinks, and raffle prizes.

Volunteers are needed to help with set-up/tear-down, registration/sign-in, parking, and course direction. If you would like to volunteer, email [email protected] or fill out the form at http://www.keepblountbeautiful.org/little-river-run-5k.

KBB and LRWA are still accepting sponsorships for the Little River Run 5K. If your business is interested in sponsoring, email [email protected] or fill out the form at http://www.keepblountbeautiful.org/little-river-run-5k. Businesses will be offered various levels of sponsorship that include business advertisements and other race-related benefits.


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Little River Trading Company Celebrates 25 Years in East Tennessee

Little River Trading Company Celebrates 25 Years in East TN

Little River Trading Company is excited to celebrate 25 years of providing quality outdoor gear and services to East Tennessee. Since its founding in 1996, Little River Trading Company has been known for its quality outdoor gear and clothing. Now, the store is planning a multi-day celebration event, scheduled for the fall, to thank customers for their years of support.

Located among the foothills of the Great Smoky Mountains National Park in Maryville, the store’s local ties are important to maintain. For Little River Trading Company owner Charles Woody, “Community is the biggest thing.” Operating the store has become a family affair in more ways than one. “I raised my boys in the business,” Woody says. The store has gone on to serve multiple generations of customers, he notes, adding, “It’s amazing to have the friends and families that still come in and shop with us, people that have shopped for 25 years.”

Now, Little River Trading Company is working to thank the community that supported them. A 25th Anniversary Celebration, scheduled for the fall, is in the works now with details to come soon. This event will feature unique activities and vendors, and a specialty beer from Blackberry Farms Brewery. For a limited time, the shop will also be reprinting shirts, hats, and other goods with their vintage Little River Trading Company 1996 logo, which will be available for purchase at the event.

“Our motto has always been ‘quality outdoor gear and clothing since 1996,’” says Woody, “and it always has been quality—everything.” Little River Trading Co. offers footwear, hiking gear, climbing supplies, clothing, camping equipment, and more. To learn more details about the 25th Anniversary or shop available products online, visit their website at littlerivertradingco.com or find them on Instagram @littlerivertrad and Facebook @littlerivertrading.

Little River Trading Company hammock life

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Maryville College announces new Downtown Center hub for hospitality

Beginning in 2024, Maryville College will return to the downtown area that shares its name for the first time in more than 150 years.

Established as the Southern and Western Theological Seminary in 1819, the College was a part of downtown Maryville until the completion of Anderson Hall, the oldest building on its present campus, in 1870. In early 2024, however, the Maryville College Downtown Center will open at 205 Court St., serving as both a learning lab and an embassy, of sorts, to the community in which the institution has long been invested.

“To many of you, this news is probably not a surprise, given our goal of being ‘of and for the region,’” MC President Dr. Bryan Coker wrote to faculty, staff and students recently. “As I have often stated, the fates of the College and downtown are inextricably linked; thus, I believe it’s important for us to have a substantive stake in the revitalization of downtown Maryville. I wholeheartedly believe that a stronger downtown means a stronger Maryville College, and vice versa.

“MC alumni often reminisce about downtown Homecoming parades as well as frequenting downtown businesses. However, the proliferation of strip malls and other venues ultimately drove retail and foot traffic away from Maryville’s downtown core. As the years progressed, increased traffic on Lamar Alexander Parkway created a division between the MC campus and downtown, despite the convenience of a pedestrian bridge.

“Fortunately, the tide seems to now be turning for downtown Maryville, thanks to forward-thinking investors who want to see the area thrive once again,” Coker added.

A downtown Maryville landmark, the building — opened in 1941 as J&K Grocery, the storefront of which faces East Church Avenue and extends over the space currently occupied by Tri-Hop Brewery — has undergone extensive renovations, Coker added, giving College leaders, who plan to lease the main/street level floor of the building, a blank slate. As a result, it will serve as a hub for the College’s newly created Hospitality and Regional Identity program of study, coordinated by incoming professor Dr. Angela Sebby and funded through major gifts earmarked specifically for that program.

Once completed, the MC Downtown Center, Coker said, will feature:

  • Two classrooms primarily for Hospitality and Regional Identity courses, but open for any other classes as available;
  • Offices for the program’s faculty;
  • A teaching/demonstration kitchen for the Restaurant at RT Lodge (one of the program’s vocational and financial partners) and other local dining partners, to offer cooking classes for the external community;
  • Brewing equipment and teaching space for the newly created Fermentation Sciences minor at MC, as well as a place to offer beer-brewing classes for the external community; and
  • A small Maryville College gift shop, where MC gear can be purchased.

“This Downtown Center will be the place where the College meets the community, and where the presence of students, faculty and staff contributes to the resurgence and vitality of downtown,” Coker said. “In turn, we believe students and employees will deeply benefit from the experience of learning and working in historic Downtown Maryville, gaining a greater appreciation for the power of ‘place’ in one’s experiences, which is a significant focus of the Hospitality and Regional Identity program.”

The center, Coker said, is another sign of the dual commitment to joint improvements between the College and the City of Maryville. Recently, city officials announced plans to improve the College Street Corridor, running from the pedestrian bridge linking campus over East Lamar Alexander Parkway to the center of downtown, including such improvements as an archway over the bridge entrance, refurbished sidewalks and lighting on College Street and a tartan-themed crosswalk that keeps with the Scots pride that’s an integral part of the MC image. In addition, Christy McDonald Slavick, executive director of strategic initiatives at MC, serves as the chairperson of the Downtown Maryville Association, further strengthening the bonds between the two entities.

“Private colleges must increasingly act in the public interest, and in the case of the MC Downtown Center, we are bringing our programs to the community, as well as playing an important role in historic preservation and revitalization,” Coker said. “In addition, ‘Place’ has a powerful role in educational experiences, and we look forward to our students learning and interacting in a historic downtown setting where an exciting revitalization is occurring. As we endeavor to be a college ‘of and for the region,’ the Downtown Center is a tangible manifestation of this important goal.”

Such an off-campus venture isn’t a first for MC, Coker pointed out: From 1969 to 1980, the College operated the Tremont Environmental Education Center — now known as the Great Smoky Mountains Institute at Tremont — under the supervision of the late Dr. Randolph Shields, a biology professor at the College for decades. In addition, Shields supervised the now-defunct Mid-Appalachian Field Biology Teaching and Research Center from 1967 to 1977, a joint research facility for the Mid-Appalachia College Council.

“The Downtown Center is just another example of the College connecting with the community, in the interest of student learning, as well as serving as a resource for the region,” Coker said. “It’s undoubtedly an audacious and exciting step for the College, and I am grateful for those who are supporting us in this endeavor.” 

MC launches Hospitality and Regional Identity major

A new major will be available for Maryville College students this fall that will offer signature learning opportunities at RT Lodge and other distinctive dining, lodging and event establishments in the area.

Hospitality and Regional Identity is being added to the 2022-2023 College’s catalog following recommendation by the faculty and approval by the College’s Board of Directors last month. The addition brings the total number of programs of study and certifications available to undergraduates to 69. It follows the addition of an Environmental Science major in 2021 and, like Environmental Science, Hospitality and Regional Identity helps position MC as a college “of and for the region” by focusing on how location can influence and enhance the customer experience, as well as meeting a workforce need.

In making the announcement, MC President Dr. Bryan F. Coker said discussions about the major have taken place over several years, but pandemic-related increases in tourism and much evolution in the local industry, especially “high-end” opportunities, made the timing right for the new program in 2022.

“Local hospitality leaders were consulted about the industry’s current and future needs, and we learned of the need for skilled permanent employees who know hospitality and the larger field of management more generally, but who are also knowledgeable about – and appreciative of – the regional context,” Coker explained. “We know that sustainable management of natural and scenic resources and respectful curation of cultural heritage demand a broader range of skills and background knowledge than straightforward management of hospitality properties. With our liberal arts curriculum, we are confident that we can deliver a unique program that will prepare students for successful, interesting and meaningful careers.”

A major in Hospitality and Regional Identity will require 58 credit hours; a minor will require 18 credit hours. Four new courses have been developed that will focus on customer experience, marketing, management and operations and regional identity through food and beverage. Other required and elective courses will draw from current offerings in the Social Sciences, Humanities, Health Sciences and Outdoor Studies areas. The curriculum leans into Appalachian identity, with students having options to study Appalachian cultural and social history, food traditions, religion and the landforms, flora and fauna of the Great Smoky Mountains. Dr. Jenifer Greene, professor of management, will serve as coordinator of the program.

Donations pledged by industry partners are helping to fund the delivery of new courses, one new instructor position and promotion of the program to prospective students and their families.

According to the proposal approved by the faculty and Board, students who complete the Hospitality and Regional Identity curriculum will be able to: 1.) understand the operations of various components of the hospitality industry and how they relate to each other; 2) understand how to create an exceptional customer experience and how a specific place plays a role in this development; and 3) develop critical thinking skills, have knowledge in theoretical perspectives and methodological techniques, and gain experiential learning opportunities.

Opportunities with RT Lodge 

For many future hospitality students, the “experiential learning opportunities” outlined in the program’s learning outcomes will come from RT Lodge, a restaurant, hotel and special event site located on campus and operated through a long-term lease by regional business leaders who are very supportive of the College.

Since it opened in 1998, RT Lodge has been an employer for scores of MC students and graduates, and with the launch of the Hospitality and Regional Identity major, both parties expect to see more students put their academic pursuits into practice there.

“Through our partnership with RT Lodge, we can provide students with a valuable four-year ‘hands-on’ experience that will help equip them with knowledge of local Appalachian food and culture – a contribution to the place-based education, which will be a distinctive of aspect of our program,” Coker said.

Beth McCabe Holman, president of RT Lodge, said she and her team were “thrilled” about the new major and proud to partner with the College on its growth and development.

“The College is a valuable resource to RT Lodge, and it is a privilege to interact with MC students in a working hospitality environment every day,” she added. “What an exciting time for Maryville College and our community!”

The education and experiences offered through a hospitality major can be translated into many areas beyond hotels and restaurants, said Gary Doyle, RT Lodge’s general manager.

“They can be applied to all interpersonal aspects of occupations in business, medicine, religion, sports, arts and education,” he said. “Pairing those with the science of positive regional identity in a broader sense of hospitality would seem a natural field of study for any future city planner, chamber of commerce member or community development professional, among other diverse professions.”

In addition to RT Lodge, students enrolled in the new major may soon be able to gain real-world experience by helping to operate the House in the Woods, a 105-year-old home located in the College Woods that is slated for renovation and eventual use as a College guest house.

Tourism is strong, trending up

Tourism is Tennessee’s second largest industry by employment. As a gateway to the Great Smoky Mountains, Blount County ranked eighth among Tennessee’s 95 counties in visitor expenditures at $337 million in 2020, according to a report issued by the Tennessee Department of Tourist Development. Jobs related to hospitality and tourism in the county have grown from just under 3,000 to more than 4,000 over the last seven years, according to Kim Mitchell, Blount Partnership director of tourism.

“Blount County remains a top destination for travelers domestically and internationally for its tremendous outdoor assets, scenic beauty, music, food, family fun, history, culture and destination sites the Great Smoky Mountains National Park,” she said. “All give us an edge against other areas.”

Bryan Daniels, Blount Partnership president/CEO, thanked Coker for leading efforts to get the Hospitality and Regional Identity major instituted, agreeing that it is much needed for the area’s economic growth and development. 

“The experiences gained in this major are vital to tourism by the fact that future employees will be equipped with knowledge and skills needed to become leaders in the hospitality industry,” he said. “Programs like this are crucial when it comes to continuing to educate people on the many assets of the region while offering insight into the administrative, operational and commercial activities that make any business a success.”